Are you curious about the opportunities available in the real estate consultancy field? It's a dynamic industry with many paths to success. A recent video guide breaks down the various career opportunities available in real estate, offering valuable insights for those looking to start in 2025.
While the broader real estate sector includes diverse roles like builders, advocates, financiers, investors, and specialists in construction or interior design, this guide focuses specifically on real estate consultancy—what many know as a property dealer.
In a typical consultancy, the career paths can be broken down into three main areas: Sales, Marketing, and Back Office.
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The Sales Department: The Deal Closers
The sales team is the engine of the consultancy, focused on learning, customer handling, and ultimately converting leads into clients.
- Sales Executive: This is the starting point. The primary role is to learn the ropes and manage customer interactions.
- Sales Manager: After gaining a few years of experience (2-4 years), you can move up to a manager role. This involves handling a team of executives, setting targets, and managing reporting.
- Relationship Manager: This is a more specialized role focused on handling large, high-value client accounts or portfolios.
- Senior Leadership: From there, the hierarchy continues to roles like General Manager (GM), Vice President (VP), and President.
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The Marketing Department: The Lead Generators
The marketing department's main job is to bring in potential customers. These roles can be divided into those specific to property and those that are common across all industries.
Property-Specific Marketing Roles:
- Channel Partner Handling: This involves networking and collaborating with other property consultants to sell a project, as one firm often can't do it all alone.
- Builder Handling: This role manages the relationship with builders, negotiating agreements, brokerage commissions, and payment schedules.
- Catchers: An entry-level field job. "Catchers" work at project sites, handing out brochures or standing at canopies to attract walk-in customers and collect their contact details for the sales team.
- Portal Handling: This involves managing the company's property listings on various real estate websites and portals, a key source of customer lead generation.
General Marketing Roles:
These are skills transferable to or from other industries, such as SEO (Search Engine Optimization), Website Management, Exhibition Handling, and Telecalling.
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The Back Office: The Support System
The back office is the backbone of the operation, providing the essential support that keeps everything running smoothly.
Property-Specific Back Office Roles:
- Property Documentation: A specialized role that requires knowledge of all the paperwork involved in real estate transactions.
- Government Liaison: This involves working with government offices for various approvals and processes, which is a specific skill to be learned.
General Back Office Roles:
These are vital functions found in any company, including Data Handling, Reception, Accounts, Administration, HR, Drivers, and Office Assistants.
In conclusion, a career in real estate consultancy offers a wide range of opportunities, whether you're passionate about sales, skilled in marketing, or detail-oriented and suited for a back-office role.
You can watch the full video, which details these career paths.
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